ample of local and national program pricing for design/redesign plus SEO marketing programs:
In a regional marketing program a 100 mile radius is normally optimal.
We do need to have information from the client so we can precisely work out how many communities there are that we will need to include in his targeted service network. Once we have this information we can work out the project parameters.
Signature Group can do the design pretty quickly, but the NATURAL RANKING PROCESS takes some time, so the client has to be patient.We allways point out to our clients that we do not own the search engines!
With respect to the SEO portion of the project, the client must nderstand that the search engines do not take seriously any website with fewer than 150 pages. We charge an average of $10 - $15 per page. This includes design, programming & stage one SEO. The equivalent service in the US is approximately $50 - $75 per page.
Normally we recommend a minimum network of 3 websites. Cost = $2500 Each Website. Optimally there would be additional sites but this gives the client an option as to how aggressive they want to be. For example if you are located in southern California you would want to include these 3 counties in your marketing project.
1.) San Diego
2.) Orange County
3.) LA County

In the case of a national Internet marketing campaign we need to know terms of art, i.e., how do people look for your goods or services.
Initially we propose 3 keyword phrases for each of 10 city/state templates. For example if a client is in the business of scanning and testing concrete and that client had a national service we would recommend ranking for the targeted keyword phrases in each of the selected cities:

concrete testing
concrete services
concrete scanning

If Signature Group were to be engaged to build a national network including the top 10 concrete testing metropolitan areas in the US a wholesale national program would cost out something like this:
This network would be engineered to target the 10 cities selected by the client and its surrounding communities. This network will require 3 Websites for each of the the 10 cities for the following search perameters:
Total build-out of stage one will be 6 months.
Sample = Seattle keyword phrase network:

concrete testing Seattle Washington (WA)
concrete services Kent Washington (WA)
concrete scanning Seattle Washington (WA)

Our business model is based upon initially getting a minimum of 10 UNIQUE CONCRETE SERVICE APPLICATIONS PER DAY PER CITY.
Our traditional closing rate is over 30% depending on the quality of sales staff.
Based upon your fee structures when the first phase of ten cities is completed we will generate a potential MINIMUM DAILY average income of $2,000 per day 365 days per year.
Stage two will involve putting the sites up and developing the algorithms necessary to put our city networks at the top of the major search engines. This will include some minimum pay per click to show that we are good paying clients. The search engines know who pays, but they cannot determine how much so we will want to budget around $75 per day for each 10 city network.

How much to build stage one:
30 Websites
a minimum of 175 pages per website
wholesale average cost of $10 per page (in the states you will pay $50 - $100 per page for similar service)
$1,750 per Website Wholesale Cost!
Total cost over 6 month build out = $52,500
First month retainer = $12,500
Months 2 through 6 = $8,000 per month
The total investment should be amortized by month 8.